Substance Use Messaging Resources

Substance Use Messaging Resources

The Health Department provides evidence-based information about health risks related to certain behaviors, including substance use risks. Working with experts in the field of health communication - at the Department and beyond - we develop this messaging through evaluation to inform our campaigns. We consider:

  • Who is at risk for health consequences due to substance use?
  • What does this audience need to know about the health consequences of substance use and what might they already know, think and believe?
  • Why should the audience change their behavior – what are the health benefits of this change?
  • When is the best time to reach this audience – when will they be most receptive to the message?
  • Where is the best place to reach this audience – what are their normal influences of their behavior?

The Department’s health messaging campaigns follow a science-based development process that includes: formative research, brand development and testing with the intended audience, strategy and creative development, implementation and evaluation.

The 2019 Policy and Communication Evaluation (PACE) Vermont study found that up to 62% of people who were aware of specific Health Department campaigns described changing their behavior as a result of the messaging. Read about the PACE Vermont study and the results. Learn more about this evaluation at pacevt.org

Follow and subscribe to @healthvermont on Facebook, Instagram and YouTube to easily share on your social media.

Substance Use Health Messaging Campaigns

Parent UP logoParent Up provides tips for parents and caregivers about talking with their kids about alcohol and cannabis. ParentUpVT.org
Videos

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Print Materials
Do YourDo your part Part provides ways people can properly and safely store and get rid of unused or expired prescription medication. healthvermont.gov/DoYourPart
Videos

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Print Materials
Do Your Part lock mail drop poster Do Your Part lock mail drop rack card
Poster Rack Card

Order these and other materials for free at VADIC.org

VT Helplink alcohol and drug support center provides information, support and referrals for substance use treatment, recovery and harm-reduction services in Vermont. VTHelplink.org
Videos

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Print Materials
VT Helplink connection to services poster VT Helplink reach out poster VT Helplink connection to services rack card
Connections Poster Reach Out Poster Rack Card

Order these and other materials for free at VADIC.org

End Addiction Stigma provides awareness and simple actions we all can do to address substance use disorder stigma. EndAddictionStigmaVT.com
Videos

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Let's Talk Cannabis logoLet’s Talk Cannabis provides science-based information about cannabis and how it affects our bodies, minds and health. LetsTalkCannabis.com
Rx Aware logoRx Aware provides health risk information for people who have opioid prescriptions to reduce addiction and overdose. healthvermont.gov/RxAware
Videos

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Print Materials
Rx Aware poster Rx Aware rack card
Poster Rack Card

Order these and other materials for free at VADIC.org

Know OD provides harm-reduction information for people who use opioids about preventing and reversing overdose. healthvermont.gov/KnowOD
Videos

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Rocking Horse program is a free, 10-session educational support group for pregnant and parenting women who are at risk for alcohol or drug misuse – or who are experiencing the effects of a partner’s substance misuse. healthvermont.gov/RockingHorse
Print Materials
Rocking Horse program poster Rocking Horse program brochure
Poster Brochure

Order these and other materials for free at VADIC.org

One More Conversation encourages health care providers and patients to discuss substance use during pregnancy and breastfeeding. 1MoreConversation.com and healthvermont.gov/1MoreConversation
Healthy at Home provides simple steps to keeping your home, and everyone in it, healthy and safe, including safe storage of alcohol, cannabis and prescription medications. healthvermont.gov/HealthyAtHome
Videos

Share from the Health Department's YouTube channel.

Print Materials
Healthy at Home checklist
Fact Sheet

Order these and other materials for free at VADIC.org

Resources for Grantees and Partners

Vermont Alcohol and Drug Information Clearinghouse (VADIC) logoThe Vermont Alcohol and Drug Information Clearinghouse (VADIC) offers print materials of Health Department messaging campaigns for free. Order at VADIC.org

Campaign videos can be found on the Health Department's YouTube channel.

Support Resources