The Health Department provides evidence-based information about health risks related to certain behaviors, including substance use risks. Working with experts in the field of health communication - at the Department and beyond - we develop this messaging through evaluation to inform our campaigns. We consider:
- Who is at risk for health consequences due to substance use?
- What does this audience need to know about the health consequences of substance use and what might they already know, think and believe?
- Why should the audience change their behavior – what are the health benefits of this change?
- When is the best time to reach this audience – when will they be most receptive to the message?
- Where is the best place to reach this audience – what are their normal influences of their behavior?
The Department’s health messaging campaigns follow a science-based development process that includes: formative research, brand development and testing with the intended audience, strategy and creative development, implementation and evaluation.
The 2019 Policy and Communication Evaluation (PACE) Vermont study found that up to 62% of people who were aware of specific Health Department campaigns described changing their behavior as a result of the messaging. Read about the PACE Vermont study and the results. Learn more about this evaluation at pacevt.org.
Follow and subscribe to @healthvermont on Facebook, Instagram and YouTube to easily share on your social media.
Substance Use Health Messaging Campaigns

Share from the Health Department's YouTube channel.
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Influence Poster | Cannabis Poster | Influence Rack Card | Cannabis Rack Card |
Order these and other materials for free at VADIC.org

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Rack Card | Adult Fact Sheet |
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Youth Fact Sheet | Parents/Mentors Fact Sheet |
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Pregnancy/Breastfeeding Fact Sheet | Health Care Providers Fact Sheet |
Order these and other materials for free at VADIC.org

Share from the Health Department's YouTube channel.

Share from the Health Department's YouTube channel.
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Connections Poster | Reach Out Poster | Rack Card |
Order these and other materials for free at VADIC.org

Share from the Health Department's YouTube channel.

Share from the Health Department's YouTube channel.

Share from the Health Department's YouTube channel.
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Avoid Using Alone Poster | Use New Syringes Poster | Go Slow Poster |
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Fentanyl Poster | Narcan Poster | Call 9-1-1 Poster |
Order these and other materials for free at VADIC.org

Share from the Health Department’s YouTube channel
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Provider Tip Sheet | Alcohol Fact Sheet | Cannabis Fact Sheet |
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Opioids Fact Sheet | Tobacco Fact Sheets | Rack Cards |
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Fact Sheet Flyer |
Order these and other materials for free at VADIC.org

Share from the Health Department's YouTube channel.
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Fact Sheet |
Order these and other materials for free at VADIC.org
Resources for Grantees and Partners

Campaign videos can be found on the Health Department's YouTube channel.
Support Resources
Social Marketing Resources
- “We Heart Health Literacy” blog
- “Pathways to Behavior Change” - Agents of Change Summit 2016 presentation by Rescue Agency
- “How to Tell Stories that Change People” – presentation by Rescue Agency
- Social Marketing Association of North America
- SAGE Journals – Social Marketing Quarterly
- CDC Health Communication Science Digest