The Tobacco Burden of Youth and Young Adults:
Vermont youth and young adults are particularly at risk for using tobacco and nicotine, especially e-cigarettes or vapes. Ninety-one percent of youth who currently smoke cigarettes also vape. In 2021,16% of young adults currently use e-cigarettes, three times the statewide rate of 5%.
What We’re Doing:
CounterBalance: Our CounterBalance initiative sheds light on the tobacco and vaping industry’s negative influence on youth. Its goals include:
- Raising awareness of the harms of vaping on adolescent brain development, mood, learning and attention to reduce youth tobacco use
- Educating state leaders and policy makers on the number and placement of tobacco licenses in communities
- Exposing the tobacco industry’s strategies that make smoking and vaping attractive to young people, including media and local store advertising, price discounts, flavored products and selling close to schools
Unhyped: Our Unhyped campaign educates youth on the dangers of vaping any substance and the potential for nicotine addiction.
My Life My Quit: We also offer cessation support through My Life My Quit. This free and confidential texting program, developed by a leading respiratory hospital, helps young Vermonters ages 12-17 quit all forms of tobacco use, particularly smoking or vaping. Text Start My Quit to 36072 or visit the website to chat with a trained coach.
802Quits: Young adults can access an evidence-based interactive online program with online chat to develop a quit plan by visiting 802Quits.