‘Aloha!’ Program Inspires Winter Exercise

For Immediate Release: February 9, 2007

Contact: Communication Office
802-863-7281

BURLINGTON – Anyone spotted in Montpelier exercising in sub-zero temperatures wearing a flowered Hawaiian lei during the next eight weeks is probably showing off for the Vermont Department of Health.

The Health Department has teamed with community partners for “Aloha!” - a local program that will award prizes to central Vermonters who are physically active during the long, cold weeks of winter.

Registration for Aloha! will be held on Wednesday, February 14 at City Hall in Montpelier at 9 a.m., 12 p.m., and 6 p.m. A $5 fee is required to participate and registration is limited to the first 200 adults who sign up.

On February 14, registrants will receive their lei and a log to track and monitor their activity level. Volunteer “life guards” will be looking for Aloha! participants. Each time they are spotted being physically active while wearing their lei, whether they are walking the dog, shoveling snow, lifting weights, dancing, or snowshoeing, they earn additional consideration for the grand prize.

Registrants also receive an activity log, nutrition information promoting at least five servings of fruits and vegetables, maps of walking routes in town including the parks and bike path, and a free pass to one of the fitness centers in town. They also will get a ticket to the luau – a Hawaiian feast – sponsored by Blue Cross Blue Shield of Vermont.

At the conclusion of the program, participants must turn in their completed activity logs to a collection box in City Hall. The grand prize is a $1,000 gift certificate for travel with Milne Travel Agency/American Express, good for travel anywhere.

Participants do not have to be Montpelier residents, but must be seen being physically active in Montpelier.

Additional sponsors are Vermont State Employees Credit Union and Carol Vassar, MD. Community partners are the Central Vermont Community Partnership, the Montpelier Downtown Community Association, and the Vermont Bicycle and Pedestrian Coalition.

For more information about Aloha! contact Anne Ferguson at the Barre District Office of the Health Department at 802-476-0162.

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