Health Department Launches Statewide Campaign and Website
About Children’s Dental Health

DATE: January 25, 2005
Contact: Communication Office
802-863-7281

BURLINGTON—This month, the Vermont Department of Health began the second of three media campaigns and launched a website about children’s dental health information.

The educational media campaign and website were developed in response to a recent Health Department survey that showed that many Vermont parents need more accurate information about how to care for their children’s dental health.

“A big part of good health is having healthy teeth. Our survey showed that many Vermont families don’t know what they can do to keep their children’s teeth healthy,” said Donald R. Swartz, MD, director of Health Improvement at the Vermont Department of Health.

“The media campaign and website gives parents and professionals easy-to-use information about children’s dental health,” said Dr Swartz.

The radio, television and print ads will run statewide through February. The website ( www.smilevt.org ) features dental tips, transportation information, answers to common questions and a calendar of events. It also includes tips for using mouth guards when playing sports, brushing teeth, oral care for teething infants and dental first aid.

The ads refer people to a toll-free helpline, 1-888-9VT-SMILE. Parents calling this line can obtain a list of licensed dentists, dental tips and enrollment information about Dr. Dynasaur which covers dental care for Vermont children.

The media campaign and website are part of a broader initiative to enhance children’s dental health which is funded by a grant from the Robert Wood Johnson Foundation. Vermont is one of only six states to receive this funding.